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points, value, calculation — no formulas, just the basics
What are ESSENS points and why do they matter?
The first thing to understand about ESSENS — money here isn't counted in currency, it's counted in points. Every bottle of perfume, every jar of collagen, every cream has its own point value.
Why does it work this way? So nothing depends on currency, exchange rates, or discounts. Points are the universal unit — the company uses them to calculate your turnover, your qualification, and your payout.
How many points are in real products?
Here are six examples from different categories. Notice that points don't match the price — they're a separate value.
Women's perfume
13 pts
point value
Bakuchiol serum
9.5 pts
point value
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Aloe Vera drinking gel
10 pts
point value
Lactoferrin
32.5 pts
point value
Watermelon lip oil
7 pts
point value
Moisturizing face cream
8 pts
point value
Simple example
Four products in one cart. What do you get?
13 + 9.5 + 10 + 7 = 39.5 points
That's your personal point volume for this order.
6 terms you need to understand the marketing plan
Further down you'll run into words that confuse most beginners. Let's break them down right now — so the rest reads smoothly.
01
Personal points
Points you personally earned this month through your own orders.
02
First line
People you personally invited to ESSENS. This is your foundation.
03
Leg
One first-line partner plus their entire team growing underneath them.
04
Group turnover
Your personal points plus everyone in your structure, combined for the month.
05
Qualification
Your percentage level in the plan. Higher turnover — higher percentage.
06
Commission payout
Money the company credits you at the end of the month.
How does it all connect?
To avoid confusion, here's the visual chain. Left is the start, right is the result.
how it all connects
Your orders
personal points
→
Team
structure points
→
Group turnover
combined volume
→
Qualification
3% to 28%
→
Payout
per marketing plan
And what is depth? It's the people your partners invite, and then the people their partners invite. The deeper the structure, the more stable the income. Depth is what turns one-off earnings into a system.
more than percentages — what else opens up along the way
What do key positions give beyond money?
ESSENS isn't just about percentages and payouts. At certain levels, bonuses kick in that you can't measure in currency — trips, events, car programs.
Let's break down what opens up at the two key positions — 17% and 25%.
17% — the first key level
From this milestone, the business starts giving back more than just money. The first motivational programs unlock, and the company fully covers the costs.
Picture the scale
40 people × 100 points = 4,000 points
That's what it takes to close the first key level — 17%. And you don't have to personally invite all 40. The structure grows deep. Along with 17%, the Turkey trip and the ESSENS car program open up.
What exactly opens up?
1st key level
From 17%
A week in Turkey on ESSENS
From 17% you can qualify for one of the brightest ESSENS programs. The company fully covers the trip — a five-star hotel, ultra all-inclusive, Istanbul, time with leaders, and a packed schedule for the whole week.
The program includes visits to the production facilities of SELUZ and ERTE — ESSENS partners and among the world's largest suppliers of fragrance essences and cosmetics.
1st key level
From 17%
Car program
The first key level already gives you the right to compete for a car through the ESSENS program.
You choose a new car yourself, and once you meet the qualification requirements, the company pays out an additional car bonus.
2nd key level
From 25%
ESSENS Anniversary
The second key level gives you a shot at Anniversary — a private three-day celebration for the ESSENS birthday.
Each year, Anniversary takes place in a new major city. For participants who qualify, the company covers all expenses.
First 17%, then 25% — and each new level opens something new.
That's why qualification in ESSENS isn't a dry number on a chart, but the next level of your business and additional opportunities for leaders.
Conditions, deadlines, and motivational programs may be updated by the company. Always check current information on official ESSENS resources.
50-point sets — what yours could look like
What goes into your first cart to reach 50 points?
50 points isn't a rigid product list. It's your freedom to pick what you'll actually use. Nobody is forcing you to take "what you're supposed to."
Below are four examples of how it can look. Skincare for yourself, vitamins for the family, a month-long collagen course. Or a mix of everything — however works best for you.
These are just ideas. You decide what goes into your first cart — based on what you'll actually use.
five plans — where the money actually comes from
The bigger the team, the more income streams you have
Plan 1 is the foundation. Everything else — upgrades that kick in as your structure grows. Each plan works by its own rules and doesn't cancel out the previous ones.
Let's go through all five — in plain language, no heavy formulas.
01
Plan 1 — based on your team's turnover
From 3% to 28%, depending on your group turnover. The bigger the structure, the higher your percentage. We covered the mechanics in detail above, in the qualification ladder block.
3–28%
What connects next?
02 Plan 2 — when partners start building leaders The company pays from ESSENS global turnover
Three of your legs have grown to a 17% qualification — that's 4,000 points each. From this moment, you plug into the distribution of the company's global turnover.
When it kicks in
At least 3 legs with 4,000 points each, all at a 17% qualification.
What you get
A percentage of ESSENS global turnover. The wider the structure, the higher the coefficient.
Important note
When you move to the next position, previous bonuses stay. They're not replaced — they stack.
03 Plan 3 — for staying consistent all year Annual bonus for those who hold results for nine months or more
One strong month is random. A steady result month after month — that's a level. And that's what the company pays for separately.
When it kicks in
For example, Double Gold Manager — nine confirmations of Gold Manager within the calendar year.
What you get
A separate annual payout on top of monthly earnings. Paid out by January 31 of the following year.
Condition
100 personal points every month for the whole year.
04 Plan 4 — for structure depth You get paid because your partners became leaders themselves
Building a big personal team is one thing. Helping your partners become leaders and grow their own structures is a different game entirely. The company pays separately for this.
When it kicks in
When partners at the Silver Manager level and above appear inside your structure.
Example condition
Double Silver Manager earns 2% from the turnover of two legs that reached Silver Manager.
05 Plan 5 — for first-line personal points 21 ₽ for every point from your direct partner
Since June 2026, this is one of the clearest and most predictable income streams. Works in sync with your 50-point personal volume.
When it kicks in
Personal volume — at least 50 points per month.
What you get paid for
For every personal point from partners you registered yourself.
How much
21 ₽ per point. Five partners with 50 points each — 5,250 ₽ per month.
All five plans stack together
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2
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3
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4
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5
If you meet the conditions of several plans at once, the company calculates each one separately and then adds it all up. A higher level doesn't cancel previous payouts — it adds new ones.
But that's not the ceiling. For those who build genuinely large structures, there's a separate level — Diamond.
Diamond level — where scale matters
Diamond isn't a separate plan. It's a leadership level for those who've built several large, independent legs at the Silver Manager level.
Leadership position
Diamond Manager
5 legs
15,000 points each
additionally
1%
from structure turnover
Next level
Double Diamond
10 legs
15,000 points each
additionally
2%
from structure turnover
Highest level
Triple Diamond
15 legs
15,000 points each
additionally
3%
from structure turnover
What does it mean in plain English?
The company pays not for overall turnover, but for your ability to build several independent teams. The more legs at the Silver Manager level, the higher your leadership qualification and the additional percentage from the entire structure's turnover.
exclusive ESSENS motivation
A brand-new Rolls-Royce Wraith for Diamond leaders
There's a level where ordinary bonuses stop being motivating. Where the company says it straight — you've reached the top, take what matches that top.
For leaders like that, ESSENS has a separate program.
What does it take to get in?
When your structure hits a million points
A Diamond Manager whose team holds a million-point turnover for two months in a row earns the right to join ESSENS's exclusive car program. Not a lease. Not a test drive. A brand-new Rolls-Royce Wraith.
Your position
Diamond Manager
Team turnover
1,000,000 points per month or more
For how long
at least 2 months in a row
What do you get?
A brand-new Rolls-Royce Wraith
The program runs for top-tier leaders only. It's a separate motivation track, not connected to the standard marketing plans.
Important. Conditions and participation rules are updated by the company. Always verify current details on official ESSENS resources.
official ESSENS document
Want to see the full marketing plan for yourself?
Here's the official ESSENS presentation — no retellings, no simplifications. Everything you need is inside. About the company, all five marketing plans, and partnership opportunities. View it right here or download it and read whenever you like.
frequently asked questions
What do people ask most often?
Here are the questions people typically ask before registering. If you can't find yours — reach out directly, contacts are below.
Does ESSENS registration cost anything?
No, registration is completely free. Once you're in, you get access to your personal account where you can place orders and use all the conditions for registered partners and clients.
Do I have to buy something every month?
Registration itself commits you to nothing. You buy when it suits you. But if you want to receive payouts under the marketing plan, since June 2026 you need to hold at least 50 personal points per month.
Can I register just to buy products?
Yes, and that's a perfectly normal scenario. You can simply buy products for yourself, get familiar with the range, and come back to the business later — if you ever want to.
Do I have to build a team?
No. If your goal is just to use the products or recommend them to friends, that's enough. Building a team only makes sense if you specifically want team-based income.
What if I know nothing about the marketing plan?
That's normal — almost everyone starts there. You don't need to learn the whole plan before starting. We begin with the simple stuff — registration, first products, first points. We'll figure out the rest together as we go.
How much can I actually earn?
Nobody can guarantee a specific amount. Income depends on your activity, structure, and qualification. What matters more is understanding how the income is formed — that's covered in detail on this page.
What happens right after registration?
Your personal account opens up. Then it's your call. Buy for yourself, recommend to people you know, or gradually build the partner side. I stay in touch and help with the first steps.
Big teams start with one person — you?
You don't need to know the whole marketing plan by heart or become a leader overnight. One step is enough — register. After that, I'll guide you through what to do and in what order.
1. Register
2. First order
3. First 50 points
4. First partners
After you register, you won't be on your own. I'll help you put together the first order, get a handle on points, and know what to do next.
ESSENS registration is free. Conditions and marketing programs may be updated by the company.
This material is for informational purposes only. Income depends on individual effort and team growth and is not guaranteed. For current conditions, pricing, and programs, check the official ESSENS resources.